Clyde’s Moonshine | Drink Branding | Student Project
Old Man Clyde made moonshine in his shack, Alabama in the US of A during prohibition times. It was a small past time he enjoyed as a hobby. The recipe for his famous moonshine has been passed from generation to generation and is now for the first time being bottled LEGALLY.
My Identity is a nod to the roots of the business and the label and branding came from how Clyde would label his batches by hand all those years ago. I also tried to bring it up to date with a stronger version of the whiskey ‘The XXX BRAND’ by giving it striking colour contrast. The roll out consisted of logo, bottle labels, stationary package and t shirts.
![](https://cdn.myportfolio.com/409fc82d662ef7b9adbade3ef614000e/1d92e8c5342de64f5c9ba0df_rw_1920.jpg?h=a1c917db15ae2c0554fedb690fbb78f0)
![](https://cdn.myportfolio.com/409fc82d662ef7b9adbade3ef614000e/9dff7851b69bf5e6535d7b30_rw_1920.jpg?h=305647e33dfe2b601dc38996ca7dc5d9)
![](https://cdn.myportfolio.com/409fc82d662ef7b9adbade3ef614000e/5ba00f8ae4ede062d1140fba_rw_3840.jpg?h=fe91f16ab08f7ce5267407ecedb1e4fb)
![](https://cdn.myportfolio.com/409fc82d662ef7b9adbade3ef614000e/6fb1a477a6cdd82e6c0603dd_rw_1920.jpg?h=b75e8d9c4e7d0bdb38831c166916829e)
![](https://cdn.myportfolio.com/409fc82d662ef7b9adbade3ef614000e/7052f5dabda630ef4fad6433_rw_1920.jpg?h=7d793aa90af18cce0ce46e78d987227d)
![](https://cdn.myportfolio.com/409fc82d662ef7b9adbade3ef614000e/ac994ccfeebf8283960f5816_rw_1920.jpg?h=01006672e0502a577701f8876f1a257a)