Old Man Clyde made moonshine in his shack, Alabama in the US of A during prohibition times. It was a small past time he enjoyed as a hobby. The recipe for his famous moonshine has been passed from generation to generation and is now for the first time being bottled LEGALLY.
My Identity is a nod to the roots of the business and the label and branding came from how Clyde would label his batches by hand all those years ago. I also tried to bring it up to date with a stronger version of the whiskey ‘The XXX BRAND’ by giving it striking colour contrast. The roll out consisted of logo, bottle labels, stationary package and t shirts.